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Gamers have been stereotyped for years when it comes to being lazy, uneducated, and unhealthy. With the obesity rate in America tipping over 42%, gamers might have to defend themselves more than ever against those stereotypes.…

There’s at least one active gamer in three-quarters of all American households. Thanks to the Coronavirus pandemic, that number may even be on the rise. More Americans than ever are stuck at home and trying to find ways not only to pass the…

You’ve probably heard terms like “social isolation” and “quarantine” a lot lately, thanks to the Coronavirus pandemic that has swept through the globe. All states now have formal closure mandates for their schools, and many states have made…

Over the past few decades, video games have grown from a niche activity to one of the most popular and lucrative forms of entertainment today. Whether utilizing traditional consoles or passing time on the commute on a smartphone, we love to…

Our commercial environment has changed significantly over the last few decades. Consumers’ moves toward a preference for engaging with products and services via our digital landscape has thrown up huge challenges that marketers have had to…

The image of today’s gamer is often none-too-flattering: some scruffy slacker wasting the best years of his life on a grungy couch in his parents’ basement, his eyes cemented to a flashing TV monitor, his hands permanently curled around a…

The gaming retail structure used to be very simple. You’d run, your hard-earned cash clutched in your hand, to your local game store, hand the currency over to the person behind the register, and you’d have a clear awareness of what you’d…

Advances in finance and financial technology have been happening at a phenomenal rate. These advances are allowing for all sorts of new ideas to enter the market and make business and personal finance happen both more quickly and with fewer…

A 2016 study by the University of Nottingham discovered that teenagers who play video games that depict alcohol and tobacco use may be influenced by that imagery. In fact, those teens were twice as likely to try tobacco and alcohol products…

There’s an old stereotype that gamers are lazy. When people picture avid video game enthusiasts, the reigning stereotype is of someone lazy, sitting in their parents’ basement, eating potato chips.  Fortunately, that’s not the reality…