Frankie Wallace 99 posts 0 comments

If you are reading this, then you love playing video games. You also probably realize that the cost of gaming has been a bit out-of-hand as of late. The newest consoles will put you back at least $400, and games for those machines,…

If you’re an avid gamer, you know the importance of staying in the zone on game night. Whether you’re taking part in a tournament or having a gaming marathon with your friends, staying alert throughout the entire experience is important.…

Gaming, for the majority of its existence, has been largely seen as just an indulgent hobby younger generations enjoy. However, video games have evolved over time and are now considered a major part of pop culture. For example, the love of…

“Finish your homework before you turn on that video game!” If you’re a parent, you’ve likely said those words more than once. And if you grew up gaming, you probably recognize them as a mantra of your childhood. But what if gaming were…

Gamers have been stereotyped for years when it comes to being lazy, uneducated, and unhealthy. With the obesity rate in America tipping over 42%, gamers might have to defend themselves more than ever against those stereotypes.…

There’s at least one active gamer in three-quarters of all American households. Thanks to the Coronavirus pandemic, that number may even be on the rise. More Americans than ever are stuck at home and trying to find ways not only to pass the…

You’ve probably heard terms like “social isolation” and “quarantine” a lot lately, thanks to the Coronavirus pandemic that has swept through the globe. All states now have formal closure mandates for their schools, and many states have made…

Over the past few decades, video games have grown from a niche activity to one of the most popular and lucrative forms of entertainment today. Whether utilizing traditional consoles or passing time on the commute on a smartphone, we love to…

Our commercial environment has changed significantly over the last few decades. Consumers’ moves toward a preference for engaging with products and services via our digital landscape has thrown up huge challenges that marketers have had to…

The image of today’s gamer is often none-too-flattering: some scruffy slacker wasting the best years of his life on a grungy couch in his parents’ basement, his eyes cemented to a flashing TV monitor, his hands permanently curled around a…