This coming Saturday, October 14th has officially been declared Irish Indie Label Day in Ireland by a coalition of independent and DIY record labels dotted around the country. An initiative kicked off by Cork’s Penske Recordings and Sligo-based Art for Blind label, it entails a day-long record fair in Whelan’s in Dublin, featuring over a dozen indie imprints’ stalls, zines, and a special gig later in the evening to mark the occasion. For Art for Blind man Dany Guest, it’s the realisation of a long-held concept. “The idea has been floating around my head for a while, and is something me and Edel (Doherty, AFB label partner) have discussed at length over the last few years, having seen the success of things like the Indie Label Market in London. We decided to ask Penske to be involved because we know Albert so well and know he is totally on our wavelength and has been a big supporter of what we do since before we even landed in Ireland. To me the big thing that differentiates it from similar initiatives is that to us the community, integration and social aspects of the event are of equal importance to us as the commercial goal of flogging records and merch.”
Contrary to the idea of the death of the traditional record label model, a very wide spread of labels exists around the country in a number of genres, each facilitating and creating the bottom line for the development of their genre/community. Among the other labels listed alone for this event include: Little Gem (Dublin), Touch Sensitive (Belfast), Deserted Village (Galway), Lunar Disko (Dublin), Distro-y (Sligo), Box Emissions (Cork), Fort Evil Fruit (Cork), Sofia (Leitrim), Bluestack (Sligo), Rusted Rail (Galway), and Rudimentary (Belfast). Albert Twomey, founder of Penske Recordings and former hassler at Plugd Records, speaks on the process of outreach. “We contacted labels that we liked to start with & fleshed out the field as we figured everything out. There were some labels that were not interested/ available to attend & we may have missed out on others but this is all part of a learning curve I guess. Other labels/creatives have been in touch once they heard there was an opportunity to represent. There is still an opportunity for folks to get involved by contacting [email protected].”
Whelan’s is obviously an epicentre of music in Ireland and one that famously deals with a lot of bigger names coming through the doors – Twomey is quick to divulge if they have any hand in what went into the event at all, and what their involvement means to the enterprise. “Whelan’s were very open to getting involved from the start. It is great that we have access to the upstairs area from mid afternoon to the early hours. Not many venues would be able to facilitate a market & event for various reasons. Darren & Dave from Whelan’s have been incredibly helpful. It became evident that Dublin would be the best place to host the market/event but we do hope to replicate it in other Irish cities if everything runs smoothly & venues/labels are interested.”
As mentioned, the festival exists to shine a light on independent labels in the country in 2017, as well as highlight the challenges they face. As mentioned, Twomey runs Penske Recordings, home to The Jimmy Cake, Percolator, and Dan Walsh’s Fixity, and one imagines even with the weight of distributors Cargo behind him, that it’s still a tough game without a big PR presence. What challenges does an indie label like Penske face on the daily? “It can be a struggle, even with the support of an international distro like Cargo. They also take care of the Penske digital catalogue, and my sales rep there has been incredibly helpful. Plugd did lots of business with them, and I reckon they have the best reach and labels on their books: Constellation, Rocket Recordings, Hyperdub, etc. I guess the increasing cost of getting a record recorded, pressed & promoted are the principal challenges for Penske. Building up relationships with record store folks and distros is the easy part, even if I have the reputation of being a cranky-pants.”
As well as labels on the ground, there’ll also be zinemakers and booksellers, occupying an important space in-between slabs of wax at the fair. Rusted Rail Records man Keith “Keef” Wallace speaks of his delight at this area of DIY culture being considered specifically. “As someone who used to sweat over a hot photocopier making ‘zines at the turn of the century, I’m delighted to see the resurgence of ‘zine culture, a physical expression of something which could have been lost in the digital drowning pool. It’s all part of DIY culture, an alternative form of transmission, and that can only be a good thing to add to the conversation around underground musical culture.”
The challenges for record sales extend out to retail, also, a situation Twomey is only too familiar with via his stint with Plugd, an erstwhile hangout of musicians and creatives in Cork slated to reopen in the coming days in the city’s Roundy gig venue. The realities of peddling vinyl from this standpoint are no easier than getting records on the shelves to begin with. “Selling music can be a very challenging endeavour overall. In fact, Belfast is losing a really great store in Sick Records over the next few days. The cost of rent and rates in major cities has always been really prohibitive for small businesses. There is also lots of competition for the small pool of disposable income available to your target audience. Plugd is lucky to have a solid customer base & a very supportive arts/gig-going community. I am looking forward to getting my hands dirty at the market, to be honest, as I’ve missed the buzz of selling records & engaging face-to-face with customers.”
The post-match gig happens in the venue at 8pm, and boasts a suitably strong line-up. Guest gives us the runthrough on who’s who and their relation to the day’s endeavours. “Well, firstly, Alien She are a three-piece experimental post-punk band from Dublin. Their debut LP, ‘Feeler’ will be out on Art For Blind in November. Gross Net is the weirdo noise solo outlet of Phil Quinn (Girls Names). It’s great to have Gross Net as Art For Blind released a Gross Net cassette a few years back, and his debut LP was released by Touch Sensitive who will be joining us at the market from Belfast. Finally Girlfriend is a fledgling Dublin based garage punk/emo band who we are really looking forward to catching live.”
Indie Label Day happens on Saturday 14th October at Whelan’s, Dublin. The fair is free and the gig, kicking off at 8pm, is €5 in.