The World Within
The World Within: Project description:
We were hired by the Dublin Institute of Technology to come up with a new advertising/branding campaign for their Sports and Societies departments. With over 80 societies and over 40 sports clubs it was a challenge of representing them all in a small amount of images. The aim of the campaign was to showcase the depth and variety of experiences that can be gained from Clubs and Societies involvement.
Along with an amazing photographer Kevin Goss-Ross we took a lot of inspiration from a number of other advertising campaigns which we researched and created our own overall look which plays on a number of scales representing the imaginative and creative world of the people involved. The sheer variety of skills and experiences that students get involved in is portrayed through the intricate details in the images. There are 11 images in total each representing a different section/theme of the two departments be in music, adventure sports, nerds, field sports, etc. Numerous meetings, 4 photo shoots and over 110 hours of editing later we produced work which both the client and ourselves were delighted with.